Baby JaR started when sisters Jessica and Rachael teamed up to design something unique for their newborn niece. Their desire was to create stylish yet functional items that they would use themselves. They focused on details: unique trims, bold color combinations, and relaxed, comfy materials. The resulting products were a hit, and soon friends and family started asking for more. After months of designing and sewing in Jessica’s living room, the sisters decided to expand their product line and make their FUNKY, FUN & FABULOUS baby essentials available to everyone!